Post by account_disabled on Feb 26, 2024 22:35:33 GMT -6
A few months ago we saw together how to choose the best newsletter sending system for every need and now perhaps your company has decided to start an e-mail marketing activity , chosen the most suitable software for sending and it has been entrusted to you the task of creating and managing communications mailings. But how do you create a newsletter and what are the steps to follow? First of all: don't panic! Every good newsletter sending system has an internal editor - usually very intuitive and simple to use - which helps in creating the graphic layout and structure of the email. For example, the MagNews editor and the very famous (at least for professionals) Bee, owned by MailUp. But that's not enough! Entrusting the creation of a newsletter to drag and drop editors without knowing the "theory" can in fact prove to be very dangerous and counterproductive: it would be a bit like driving a supercar on autopilot without knowing the rules of the road.
In this article we will therefore see together what the fundamental elements are in the Panama mobile number list creation of this type of communication (be it a newsletter, a DEM or a transactional email), how to manage them and how to create a newsletter step by step . Choose the structure and distribute the elements to create a newsletter: password 'Design' design an effective newsletter “Success depends on prior preparation, and without such preparation there is sure to be failure.” Confucius The first step is to understand which contents we need to include in our communication (texts, images, calls to action, buttons) and structure them in a hierarchical manner in order to highlight the most strategic and important ones . The user who receives the newsletter must immediately understand, clearly and unequivocally, what message we want to send him.
We will therefore have to: eliminate from the communication everything that is superfluous and can distract the reader's attention from the main message once we have established which are the main elements and which are secondary, we will have to correctly assign the spaces in the layout: for example, we can dedicate larger columns to the former which give more importance to the content; the latter, however, have smaller and more marginal columns the most important elements such as titles , discount codes or percentages , calls to action and buttons must be positioned at the top of the email (" above the fold ") to allow them to be immediately viewed when opening the email in the email client arrange all contents in a logical, orderly and precise grid Often, when creating a newsletter, we make the mistake of neglecting the rules of usability , especially for the mobile part: we always remember that it is a communication tool in all respects and, like all the others, it must be designed properly and taking into account all possible modes of use.
In this article we will therefore see together what the fundamental elements are in the Panama mobile number list creation of this type of communication (be it a newsletter, a DEM or a transactional email), how to manage them and how to create a newsletter step by step . Choose the structure and distribute the elements to create a newsletter: password 'Design' design an effective newsletter “Success depends on prior preparation, and without such preparation there is sure to be failure.” Confucius The first step is to understand which contents we need to include in our communication (texts, images, calls to action, buttons) and structure them in a hierarchical manner in order to highlight the most strategic and important ones . The user who receives the newsletter must immediately understand, clearly and unequivocally, what message we want to send him.
We will therefore have to: eliminate from the communication everything that is superfluous and can distract the reader's attention from the main message once we have established which are the main elements and which are secondary, we will have to correctly assign the spaces in the layout: for example, we can dedicate larger columns to the former which give more importance to the content; the latter, however, have smaller and more marginal columns the most important elements such as titles , discount codes or percentages , calls to action and buttons must be positioned at the top of the email (" above the fold ") to allow them to be immediately viewed when opening the email in the email client arrange all contents in a logical, orderly and precise grid Often, when creating a newsletter, we make the mistake of neglecting the rules of usability , especially for the mobile part: we always remember that it is a communication tool in all respects and, like all the others, it must be designed properly and taking into account all possible modes of use.