Post by nadinenadine on Mar 4, 2024 3:10:19 GMT -6
SEO Copywriting today is increasingly also Content Design. The ability to write attractive content also requires an awareness of how important design is to make it engaging, easy to use, clear and exciting. What does Content Design have to do with positioning? As I explained to you at the beginning of the post, the experience that users have when browsing your website or blog affects the search results that Google will return for certain queries. If Big G knows that the user spends a lot of time on your website, it is more likely that he will also propose it to other users who type the same request or similar questions. Here, Content Design is exactly what you need. To build an optimal and optimized presentation of your content. Optimized for the user and optimized for Google. Because what people like Big G also likes. Content design is the perfect integration between: textual content ; structure and visual appearance of the content .
The content has the task of intriguing and exciting the user and providing him with concrete answers. The structure of the content must keep it glued to the copy, it must facilitate navigation, reading and searching for information. Both have the same purpose: to immerse the user in an all-encompassing experience. This is why - also - the Content Designer must know and anticipate the reader's behaviors and needs , building the context and the ideal image for the copy. What are the elements of Content Design? Content formatting ; the insertion of photos, videos and ad hoc forms; the readability Loan Phone Number List of the texts . Content formatting Formatting content strategically is very important for: make people immediately understand what they will find in your copy. Before reading every word of your text, people will proceed with a quick analysis of the content, scanning it quickly and visually . If the perception they get is that they can find a concrete, timely and easily understandable answer to their question, then they will start reading your content; organize the contents , so as to make them clearer and more easily understandable; facilitate the readability of the content , an even more important factor for use on mobile devices; make the content visually appealing .
Because yes, even the eye wants its part. How to format content Formatting content means: organize the copy into paragraphs and sub-paragraphs (H1, H2, H3…). As we have seen, these directly affect the ranking of your content, as well as people's reading experience; use bold type sparingly . Once upon a time it was common to fill all the keywords scattered throughout the text in bold. Today it has been understood that this expedient has little relevance and that bold type serves above all to build a visual reading map useful for the user; consciously use white spaces , aware that they serve to separate topics and sub-topics and to give a moment of breathing space to reading; insert photos and videos , which the reader and also Google like very much. The care you need to take is that they are consistent with the content. And don't abound unnecessarily. You would end up breaking the reading rhythm too much.
The content has the task of intriguing and exciting the user and providing him with concrete answers. The structure of the content must keep it glued to the copy, it must facilitate navigation, reading and searching for information. Both have the same purpose: to immerse the user in an all-encompassing experience. This is why - also - the Content Designer must know and anticipate the reader's behaviors and needs , building the context and the ideal image for the copy. What are the elements of Content Design? Content formatting ; the insertion of photos, videos and ad hoc forms; the readability Loan Phone Number List of the texts . Content formatting Formatting content strategically is very important for: make people immediately understand what they will find in your copy. Before reading every word of your text, people will proceed with a quick analysis of the content, scanning it quickly and visually . If the perception they get is that they can find a concrete, timely and easily understandable answer to their question, then they will start reading your content; organize the contents , so as to make them clearer and more easily understandable; facilitate the readability of the content , an even more important factor for use on mobile devices; make the content visually appealing .
Because yes, even the eye wants its part. How to format content Formatting content means: organize the copy into paragraphs and sub-paragraphs (H1, H2, H3…). As we have seen, these directly affect the ranking of your content, as well as people's reading experience; use bold type sparingly . Once upon a time it was common to fill all the keywords scattered throughout the text in bold. Today it has been understood that this expedient has little relevance and that bold type serves above all to build a visual reading map useful for the user; consciously use white spaces , aware that they serve to separate topics and sub-topics and to give a moment of breathing space to reading; insert photos and videos , which the reader and also Google like very much. The care you need to take is that they are consistent with the content. And don't abound unnecessarily. You would end up breaking the reading rhythm too much.